E-commerce is the broad term used for the process of buying and selling of physical goods over the internet. The most profitable and visible segments of the e-commerce market are business-to-business (B2B) and business-to-consumer (B2C). When goods are purchased and sold online between two businesses, it is defined as B2B commerce. When online transactions take place between a business and a private user or consumer, B2C commerce is the term that best describes the process.
In recent years, consumer-to-consumer (C2C) players have gained in popularity driven by brands such as Lazada in Thailand and Yula.la in Laos and the Alibaba in China C2C platforms.
Most recent developments in worldwide e-commerce have taken the market towards a more mobile direction. Today, in addition to online platforms on desktop and mobile devices, many e-commerce players and online retailers sell their products via mobile shopping apps.
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on demand Statistics on our, traffic, behaviour and shopping trends.
Lao PDR has focused its SME policy on improving the legal and regulatory environment to support SME development. It has been developing targeted SME policies since the early 2000s and benefits from a relatively good institutional framework and a dedicated fund for SME development. It is increasingly interested in policies to enhance SME productivity and integration into GVCs, but these areas currently lack sufficient funding.
ASEAN SME POLICY INDEX 2018 © OECD, ERIA 2018
“You can’t just open a website and expect people to flood in. If you really want to succeed you have to create traffic.”
– Joel Anderson, CEO, Walmart
“The most fundamental reason for Jingdong Mall’s success is focus. Though many traditional retailers and suppliers use e-business, they tend to look at it as a complementary unit and not a main source of income. For us, e-business was everything, which led us to allocate resources differently.”
- Liu Qiangdong, Founder JD.com